![]() ![]() The number of points members earn will vary depending on which property they stay at (some are higher value than others), so the calculations are complicated, but it’s still very clear: the more you buy, the more you earn.Īnother central-and highly promoted-part of the loyalty program is the credit card. Members can also earn points by purchasing tour and activity packages booking hotel services (spa, golf, dining, etc.) booking hotel space for corporate or family events or spending money with relevant partners like car rental services, airlines, restaurants, etc. Hotel stays are based on the nights that you stay in a Marriott property. Whenever you log in, you immediately see the number of points you’ve earned and the number of stays you have. So we know right away that this is a loyalty program based on a multi-layered earning mechanism. There are two earning standards in the Marriott Bonvoy loyalty program: stays and points. Welcome emails aren’t only good for business, members can also use the welcome email as a point of reference, especially when they forget their membership number or the email address they used to register, for example. ![]() Typically brands send a welcome email to newly registered members as a good way to say hello to new members and reiterate some of the best benefits, so this was a missed opportunity for Marriott. Marriott asks for relatively little information to initiate the enrollment, and despite a few hiccups with some of the fields, the registration was smooth and straightforward.Īfter registering, there was no welcome email, which is highly unusual. You also have the option to opt-in to promotional emails and third-party communication. EnrollmentĬustomers can sign up using the mobile app or website by entering their name, country, postal code, and email address. And considering that the program is so complex, this is a real feat. In the end, the explanations for each tier are easy to navigate and understand. It’s a great way to express gratitude to the most loyal, long-term customers.Īnd if you weren’t already sold on this program, as you reach higher tiers, you get faster internet in your room, too. Once you are part of a lifetime tier, you no longer have to worry about your number of annual stays or spend. In the Marriott hotel loyalty program, tiers don’t last forever… unless you have enough “qualifying stays” to enter one of three “lifetime tiers”. Offering members more freedom can help them create their own personalized, relevant experience. Choose your own benefit! Members with 50 Elite Night Credits can choose the benefit they prefer from a list. As members move to higher tiers, the percentage of points they earn for transactions increases, and the benefits they have access to improve. Members start out with “Member status”, then can move up through five distinct Elite tiers, based on how many nights per year they stay at qualifying Marriott properties. Marriott Bonvoy’s membership page makes booking easy and highlights the best benefits of membership. Shifting the focus away from the mechanics is especially smart for programs that involve complex loyalty logic.Marriott’s membership page focuses on the benefits and options you have as a member and less on the mechanics of the program. ![]() Having said that, the benefits are laid out very clearly and it’s still easy to use.īefore you join the program, the four benefits you see, front and center, are member rates for hotel stays, mobile check-in, free nights, and free WiFi. Hospitality and travel companies also sell based on high and low seasons, so trying to understand how point-earning works is not easy. Marriott has a wide range of hotel properties in its portfolio, spread out across very different price points. ![]() The first thing we should say about Marriott Bonvoy is that it’s an extremely complex program. The membership page is the area where new members can join and current members can get an overview of the program, their point balance, rewards, and other essential information. So, let’s dive into the details of Marriott Bonvoy and see if one of the best hotel rewards programs has earned its gleaming reputation. Many travelers and customers have written about Marriott Bonvoy and its predecessors (Marriott Rewards and SPG), but it’s worth taking a look at the program from the standpoint of loyalty best practices. Marriott International has a portfolio of 30 brands ranging from long-stay to luxury and over 7,000 locations worldwide. And if you keep track of customer retention trends today, you’ve more than likely heard of the Marriott hotel loyalty program. When you think back to some of the first major loyalty programs, hotels and airlines come to mind. ![]()
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